Terms of service

ALPHALETE EU LTD

(Applicable to alphalete.eu and alphalete.uk)

Welcome, and thank you for your interest in Alphalete EU Ltd (“Alphalete EU,” “we,” “our,” or “us”) and our websites at alphalete.eu and alphalete.uk (the “Site”). These Terms of Service (“Terms”) form a legally binding agreement between you and Alphalete EU Ltd regarding your use of the Site and the purchase of goods made available through it. By accessing or using the Site, you confirm that you have read, understood, and agree to be bound by these Terms, as well as our Privacy Policy (available at https://alphalete.eu/policies/privacy-policy). If you do not agree to these Terms, you may not use the Site.

For all customers located within the European Union, the sale and supply of goods offered on this Site are exclusively provided by Alphalete EU Ltd (71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom). Alphalete EU Ltd is the sole contracting entity and supplier for EU orders, and all customer agreements, invoicing, fulfillment responsibilities, and statutory obligations related to such orders rest solely with Alphalete EU Ltd.

Alphalete EU Ltd is a company registered in England and Wales with its registered office at:
71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

SECTION 1 – USE & RESTRICTIONS

To use the Site or make a purchase, you must be at least 18 years old or have consent from a legal guardian. By using the Site, you represent and warrant that:

  • You are legally capable of entering into binding contracts;

  • Your use of the Site complies with all applicable laws and regulations.

You may use the Site and any text, images, graphics, software, videos, articles, trademarks, or other content (“Content”) for personal, non-commercial use only.

You agree not to:

• Use the Site for unlawful purposes;
• Upload or transmit malware, viruses, or harmful code;
• Attempt to breach the Site’s security or authentication systems;
• Copy, reproduce, distribute, modify, reverse engineer, or create derivative works of the Site or its Content;
• Collect or harvest personal information from other users;
• Interfere with the performance or availability of the Site;
• Use bots, scrapers, automated tools, or data-mining systems.

We reserve the right to suspend or terminate access to the Site for violations of these Terms.

SECTION 2 – GENERAL CONDITIONS

Payment information transmitted through the Site is always encrypted.
By placing an order, you agree to our fulfillment guidelines provided in your confirmation email.

Order cancellations are not guaranteed after payment submission. If an order has already been fulfilled or dispatched, it cannot be cancelled.

Our Return Policy is available at:
https://alphalete.eu/policies/refund-policy

All purchases are subject to these Terms of Service and the Terms of Sale referenced in your order confirmation.

SECTION 3 – OWNERSHIP OF CONTENT

The Site and all Content are owned by or licensed to Alphalete EU Ltd and protected by UK and international intellectual property laws. You may not use, copy, reproduce, republish, upload, modify, or distribute any Content without our prior written permission.

SECTION 4 – MODIFICATIONS TO THE SITE, PRODUCTS & PRICING

We may modify, update, suspend, or discontinue the Site or any products offered at any time without notice.

We reserve the right to:

  • Limit sales to specific customers, regions, or jurisdictions;

  • Adjust product pricing, availability, or descriptions;

  • Discontinue any product.

Certain items may be available exclusively online and may have limited quantities.

SECTION 5 – LIMITATIONS ON USE & ORDERING

We may refuse or limit any order at our discretion, including orders that:

  • Use the same customer account or payment method;

  • Use the same billing or shipping address;

  • Appear to be placed for resale or commercial distribution.

If we modify or cancel your order, we will attempt to notify you using the provided email or billing details.

SECTION 6 – THIRD-PARTY PRODUCTS & SERVICES

Our online store is hosted on Shopify, and the Site may contain links or access to third-party services (“Third-Party Products”).

Alphalete EU is not responsible for:

  • The performance of Third-Party Products;

  • Loss or damages arising from their use;

  • Their content, terms, or privacy practices.

Your use of Third-Party Products is at your own risk.

SECTION 7 – USER FEEDBACK & SUBMISSIONS

If you submit feedback, suggestions, or ideas (“Feedback”), you grant Alphalete EU a perpetual, worldwide, irrevocable, royalty-free license to use, modify, publish, or distribute that Feedback for any purpose without compensation.

You agree not to submit Feedback that:

  • Violates third-party rights;

  • Contains unlawful or harmful content;

  • Includes malware or harmful code.

SECTION 8 – PERSONAL INFORMATION

Your submission of personal information is governed by our Privacy Policy:
https://alphalete.eu/policies/privacy-policy

SECTION 9 – ERRORS, INACCURACIES & OMISSIONS

The Site may occasionally contain errors related to product descriptions, pricing, availability, or shipping information. We reserve the right to correct such errors and update or cancel orders accordingly without notice.

SECTION 10 – DISCLAIMER OF WARRANTIES

The Site and Content are provided “as is” and “as available” without warranties of any kind, express or implied.

We do not warrant that:

  • The Site will be error-free, uninterrupted, or secure;

  • Product descriptions or images are fully accurate;

  • Errors or defects will be corrected.

Your use of the Site is at your own risk.

SECTION 11 – LIMITATION OF LIABILITY

To the fullest extent permitted by UK law:

  • Alphalete EU Ltd shall not be liable for indirect, incidental, punitive, or consequential damages, including lost profits, revenue, or data.

  • Our total liability for any claim arising from the Site or a purchase shall not exceed the amount paid by you for the relevant order.

SECTION 12 – INDEMNIFICATION

You agree to indemnify and hold harmless Alphalete EU Ltd, its directors, officers, employees, agents, and affiliates from any claims or damages arising from:

  • Your use of the Site;

  • Your breach of these Terms;

  • Your violation of third-party rights.

SECTION 13 – SEVERABILITY

If any provision of these Terms is found to be invalid or unenforceable, that provision shall be severed without affecting the remaining Terms.

SECTION 14 – GOVERNING LAW & JURISDICTION

These Terms and any disputes arising out of them are governed by the laws of England and Wales.

You agree that the courts of England and Wales have exclusive jurisdiction over any legal proceedings relating to your use of the Site or purchases made through it.

SECTION 15 – CHANGES TO TERMS

We may update these Terms from time to time. The most recent version will always be available on the Site. Continued use of the Site indicates acceptance of any updated Terms.

SECTION 16 – CONTACT INFORMATION

Questions about these Terms should be sent to:

support@alphalete.uk
Alphalete EU Ltd
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom