YOUR NEXT FAVORITE SET

Match the fits, mix the colors, build the rotation. Women's New Arrivals, all in one place.

SHOP WOMEN'S NEW

NEW ARRIVALS

View All
Amplify Ultra-High Rise Legging - Heather Grey Amplify Ultra-High Rise Legging - Heather Grey
QUICK ADD
New

Amplify Ultra-High Rise Legging

Women's Seamless Scrunch Legging Heather Grey
£60.00
Elevate Bra - Neon Red Elevate Bra - Neon Red
QUICK ADD
New

Elevate Bra

Women's Seamless Bra Neon Red
£42.00
Pump Mid Rise Short - Neon Red Pump Mid Rise Short - Neon Red
QUICK ADD
Refined Fit New

Pump Mid Rise Short

Women's Seamless Short Neon Red
£46.00
Elevate Bra - Citrus Frost Elevate Bra - Citrus Frost
QUICK ADD
New

Elevate Bra

Women's Seamless Bra Citrus Frost
£42.00
Amplify Ultra-High Rise Short - Merlot Amplify Ultra-High Rise Short - Merlot
QUICK ADD
New

Amplify Ultra-High Rise Short

Women's Seamless Scrunch Short Merlot
£42.00
Elevate Bra - LT Heather Elevate Bra - LT Heather
QUICK ADD
New

Elevate Bra

Women's Seamless Bra LT Heather
£42.00
Amplify Mid Rise Short - Espresso Amplify Mid Rise Short - Espresso
QUICK ADD
New

Amplify Mid Rise Short

Women's Seamless Scrunch Short Espresso
£42.00
Mirror Tank - Citrus Frost Mirror Tank - Citrus Frost
QUICK ADD
New

Mirror Tank

Women's 2 in 1 Seamless Tank Citrus Frost
£42.00
Pump Mid Rise Biker Short - Aqua Blue Pump Mid Rise Biker Short - Aqua Blue
QUICK ADD
Refined Fit New

Pump Mid Rise Biker Short

Women's Seamless Short Aqua Blue
£50.00
Amplify Minimal Bra - LT Heather Grey Amplify Minimal Bra - LT Heather Grey
QUICK ADD
New

Amplify Minimal Bra

Women's Seamless Halter Bra LT Heather Grey
£40.00
Base Tee - White Base Tee - White
QUICK ADD
New

Base Tee

Men's Short Sleeve Shirt White
£34.00
Relay Pant - Black Relay Pant - Black
QUICK ADD
New

Relay Pant

Unisex Wide Leg Pant Black
£60.00
Base Cutoff - Red Base Cutoff - Red
QUICK ADD
New

Base Cutoff

Men's Tank Top Red
£30.00
Dynamic Panel Short - Chrome Dynamic Panel Short - Chrome
QUICK ADD
New

Dynamic Panel Short

Men's Training Short Chrome
£42.00
Base Tee - Khaki Base Tee - Khaki
QUICK ADD
New

Base Tee

Men's Short Sleeve Shirt Khaki
£34.00
Dynamic Panel Short - Black / White Dynamic Panel Short - Black / White
QUICK ADD
New

Dynamic Panel Short

Men's Training Short Black / White
£42.00
Base Cutoff - White Base Cutoff - White
QUICK ADD
New

Base Cutoff

Men's Tank Top White
£30.00
Relay Pant - Nickel Relay Pant - Nickel
QUICK ADD
New

Relay Pant

Unisex Wide Leg Pant Nickel
£60.00
Base Tee - Red Base Tee - Red
QUICK ADD
New

Base Tee

Men's Short Sleeve Shirt Red
£34.00
Dynamic Panel Short - Deep Navy Dynamic Panel Short - Deep Navy
QUICK ADD
New

Dynamic Panel Short

Men's Training Short Deep Navy
£42.00

POPULAR CATEGORIES

<strong>BODYSUITS</strong>

BODYSUITS

Effortless, head to toe.
<strong>BRAS</strong>

BRAS

Support, every impact.
<strong>SHORTS</strong>

SHORTS

Built for full range.
<strong>LEGGINGS</strong>

LEGGINGS

Sculpted to your shape.
<strong>TANKS</strong>

TANKS

Lightweight, layer-ready.
<strong>SHIRTS</strong>

SHIRTS

Comfort that goes anywhere.

OUR LATEST. YOUR GREATEST.

New high impact racerback Elevate Bra, plus restocked Amplify bottoms in core colors.

SHOP WOMEN'S NEW ARRIVALS

BEST SELLERS

View All
Stone Wash Alpha Tank - Rosewood Stone Wash Alpha Tank - Rosewood
QUICK ADD
New

Stone Wash Alpha Tank

Men's Tank Top Rosewood
£40.00
Everyday Training Short - Grey Everyday Training Short - Grey
QUICK ADD
New

Everyday Training Short

Men's Training Short Grey
£40.00
Base Tee - Black Base Tee - Black
QUICK ADD
New

Base Tee

Men's Short Sleeve Shirt Black
£34.00
Dynamic Panel Short - Chrome Dynamic Panel Short - Chrome
QUICK ADD
New

Dynamic Panel Short

Men's Training Short Chrome
£42.00
Alpha Tank - Black Alpha Tank - Black
QUICK ADD
New

Alpha Tank

Men's Tank Top Black
£36.00
Apex Short - White Apex Short - White
QUICK ADD

Apex Short

Men's Training Short White
£42.00
Relay Pant - Black Relay Pant - Black
QUICK ADD
New

Relay Pant

Unisex Wide Leg Pant Black
£60.00
Stone Wash Alpha Tee - Desert Khaki Stone Wash Alpha Tee - Desert Khaki
QUICK ADD
New

Stone Wash Alpha Tee

Men's Short Sleeve Shirt Desert Khaki
£42.00
CoreFlex Jogger - Metal CoreFlex Jogger - Metal
QUICK ADD
New

CoreFlex Jogger

Men's Tapered Jogger Metal
£56.00
Stone Wash Alpha Tee - Black Stone Wash Alpha Tee - Black
QUICK ADD
New

Stone Wash Alpha Tee

Men's Short Sleeve Shirt Black
£42.00
Aura Sculpt Jacket Long - Black Garnet Aura Sculpt Jacket Long - Black Garnet
QUICK ADD

Aura Sculpt Jacket Long

Women's Aura Full Zip Jacket Black Garnet
£68.00
Aura Flared Pant - Black Garnet Aura Flared Pant - Black Garnet
QUICK ADD

Aura Flared Pant

Women's Aura Flared Pant Black Garnet
£60.00
Relay Pant - Nickel Relay Pant - Nickel
QUICK ADD
New

Relay Pant

Unisex Wide Leg Pant Nickel
£60.00
Axis Bra - Nickel Axis Bra - Nickel
QUICK ADD

Axis Bra

Women's Aura Strappy Bra Nickel
£40.00
Aura Ultra-High Rise Capri - Nickel Aura Ultra-High Rise Capri - Nickel
QUICK ADD

Aura Ultra-High Rise Capri

Women's Aura High Rise Capri Legging Nickel
£54.00
Reform Tank - Deep Sea Reform Tank - Deep Sea
QUICK ADD

Reform Tank

Women's Aura Halter Tank Deep Sea
£42.00
Pump Mid Rise Legging - Deep Sea Pump Mid Rise Legging - Deep Sea
QUICK ADD

Pump Mid Rise Legging

Women's Seamless Legging Deep Sea
£64.00
Pump High Rise Short - Walnut Pump High Rise Short - Walnut
QUICK ADD

Pump High Rise Short

Women's Seamless Short Walnut
£46.00
Glass Jacket - Thunderstorm Glass Jacket - Thunderstorm
QUICK ADD
New

Glass Jacket

Women's Seamless Jacket Thunderstorm
£66.00
Aura Wide Leg Pant - Thunderstorm Aura Wide Leg Pant - Thunderstorm
QUICK ADD
New

Aura Wide Leg Pant

Women's Aura Wide Leg Pant Thunderstorm
£58.00

SHOP BY COLOR

RED

RED
BLUE

BLUE
GREEN

GREEN
PINK

PINK
BROWN

BROWN
NEUTRAL

NEUTRAL

FOR HER

SHOP WOMEN

FOR HIM

SHOP MEN

ACCESSORIES

SHOP ACCESSORIES

VISIT ALPHALAND

An oasis where individuals come to Learn More Dream More Be More.

LEARN MORE